Montana Looks To Curb Cannabis Advertising

Montana state regulators have introduced a set of proposed rules for medical marijuana providers, as they continue to prepare for the start of recreational sales in January.

The Montana Department of Revenue, which is now overseeing both the adult-use and medical marijuana programs in the state, announced the rule proposals last month. They will be taking public comments on them for the next several weeks.

The most notable provisions would adjust rules for how medical marijuana businesses can advertise:

  • Businesses would be limited to two outdoor signs, each 11 square feet or smaller, and required to include disclaimers about risks of marijuana use.
  • Outdoor signs would have to be attached to a building or permanent structure, and billboards, banners, and flags wouldn’t be allowed.
  • Businesses would not be allowed to advertise on TV, radio, or newspapers – or on social media.
  • Marijuana businesses could have websites but would have to take “appropriate measures” to make sure people younger than 21 don’t visit.
  • Businesses wouldn’t be able to offer promotional items or sponsor charitable events or sports.

The new rules would be enforced starting January 1, 2022 – the same date that adult-use sales are set to begin.

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